Bill Sorted should feel like a calm system with taste.
The brand sits between personal admin and professional trust. It should feel capable enough for EOFY, light enough for everyday life, and distinctive enough that nobody mistakes it for generic fintech wallpaper.
Brand Mood
Professional, fresh, unflustered
Less “urgent fintech dashboard”, more “sorted life with receipts attached”.
Voice Cue
Helpful, crisp, quietly confident
Every sentence should lower friction and increase trust.
Bill Purple
#7C3AED
Primary actions, highlights, and key brand accents.
Deep Navy
#16103A
Core dark surface, footer tone, and brand depth.
Indigo Check
#6366F1
Secondary accent used inside the icon system.
Soft Lilac
#EDE8FA
Quiet supporting surface for cards and contrast.
Canvas Mist
#FAF8FF
Light canvas and spacious breathing room.
Calm Emerald
#10B981
Positive moments like completion and paid states.
Logo System
Light mode
Dark mode
Compact icon
Use case
Wordmark for headers, footers, onboarding, and email headers. Icon for app chrome and small-brand placements.
Typography & Layout
Headline energy
Bold, rounded, easy to scan.
Surface style
Rounded corners, layered cards, soft shadows, and enough whitespace that admin never feels claustrophobic.
Voice & Tone
Sound calm, capable, and Australian without leaning on novelty slang.
Write like an organised human, not a finance institution.
Lead with clarity first, then warmth, then a small touch of personality.
Make admin feel lighter, but never childish or vague.
Do
Use the full wordmark in headers, footers, auth, and other brand-introducing surfaces.
Use the icon by itself for compact shells, favicons, and tight navigation slots.
Keep generous spacing around the mark so it reads as a confident signature.
Pair the brand with soft gradients, rounded geometry, and tidy information density.
Don't
Do not stretch, crop, recolor, or outline the logo.
Do not place the wordmark on noisy imagery or low-contrast backgrounds.
Do not swap in playful copy where users need trust, compliance, or billing clarity.
Do not let secondary accents compete with the core purple-and-navy system.
Brand Promise
Bill Sorted makes important admin feel organised, not overwhelming.
If a screen, message, or campaign does not make users feel more in control, more informed, and slightly more relieved, it is off-brand. The job is not to look expensive. The job is to make life feel sorted.